Almost everywhere, food stalls can be found. More so in the online marketplace. Hence, selling a new product can be a challenge.
However, with the right market strategy, your food product can shine. To know more about what you can do, let's talk about the basics of market strategy for food products, in this case, we will use Graham Balls as an example.
Understand Your Target Audience
Before you can market your product, you need to know who your target market or audience are. For Graham Ball, which is a sweet and a delicious snack ball made of crushed graham crackers and honey, the target audience might be busy parents looking for a quick snack for their kids, or millennials seeking a sweet treat to satisfy their cravings.
Here is the tip: Make a survey form and conduct it to get insights into your audience's preferences and buying habits. You may make a poll on Facebook to do it or on another platform, whichever you prefer.
You may also conduct Demand Analysis.
Highlight What Makes You Unique
It's already given that there are various food products out there and it is hard to stand out given the number of sellers for such products, but there is one thing you can keep in mind: highlight what makes you unique.
Graham Ball can stand by trying some unique flavor and texture. Your marketing should highlight what sets your product apart from others. You may do so by stating the natural ingredients, the unique taste, or the story behind the brand.
Here is the tip: Use phrases like "The only snack with..." or "First of its kind..." to emphasize uniqueness. With this, you may attract customers.
Use Social Media to Promote your Product
Take mouth-watering photos of Graham Balls and share them on platforms like Instagram, Pinterest, and Facebook. Make sure to engage with your audience by replying to their queries, sharing behind-the-scenes content, or posting more about the product.
Here is the tip: You should use hashtags related and relevant to your product to increase visibility and reach more people, especially your target audience.
Offer Promotions
Everyone loves a good deal. Who doesn't? Therefore, you should consider offering promotions like Buy one get one free or 10% off your first purchase to encourage new customers to try Graham Ball.
Here is the tip: You may try contacting influencers or bloggers in the food industry to offer exclusive promo codes to their followers, if and only if you have the means and the budget. Otherwise, do it on your own which I recommend because it is more fun.
Gather Feedback
If there is one thing you should not forget, that is to ask feedback. Always be open to feedback. If customers suggest a new flavor or a change in packaging, consider it.
Graham Ball, for instance, might introduce a chocolate-dipped version based on customer feedback. But run an experiment first before fully implementing it. Remember that feedback is meant to improve the product, so make sure to use it for the betterment of the product.
Here is the tip: Use online reviews and feedback forms to gather insights and make necessary improvements, or better yet, use the comment section where you posted the product and ask the audience for their comments and suggestions.
Conclusion
A successful market strategy for food products like Graham Ball revolves around understanding your audience, highlighting your uniqueness, making use of social media, offering promotions, and being open to feedback.
With those strategies mentioned, you are giving your food product a chance to shine and standout from the rest. It is hard for sure, but take in mind that is worth it and fulfilling as well.